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The business of dressing the World Cup: from Adidas to the new battle with Nike and Puma

The business of dressing the World Cup: from Adidas to the new battle with Nike and Puma

by Javier Nieto | Jun 7, 2026 | +More

The 2026 World Cup will also be a competition between brands. Adidas will kit out 14 national teams, Nike 12 and Puma 11, meaning the three major companies will account for 37 of the 48 participating countries, 77% of the tournament. The expansion of the competition...
Quality Media: a global audiovisual solution to help sports grow

Quality Media: a global audiovisual solution to help sports grow

by SportsIn | Jun 5, 2026 | +More

Visibility has become one of the main challenges for federations, event organisers and sports promoters. In an environment where the ability to create high-quality audiovisual content increasingly makes the difference, having a technology partner capable of producing,...
NBA Europe enters its final phase and promises the largest investment in the history of European basketball

NBA Europe enters its final phase and promises the largest investment in the history of European basketball

by Juan José Saldaña | Jun 4, 2026 | +More

The NBA is getting closer to bringing to life one of the most ambitious projects in its history outside the United States. The creation of NBA Europe, a new competition developed alongside the International Basketball Federation (FIBA), is progressing as planned and...
Wimbledon and players negotiate to avoid protests over prize money

Wimbledon and players negotiate to avoid protests over prize money

by Juan José Saldaña | Jun 3, 2026 | +More

Just weeks before the start of Wimbledon, the season’s third Grand Slam finds itself at the center of negotiations that could redefine the relationship between tennis’ biggest tournaments and their athletes. Organizers of the British event remain optimistic about...
Yan Ziyi and the new Chinese generation emerging before Beijing 2027

Yan Ziyi and the new Chinese generation emerging before Beijing 2027

by Javier Nieto | May 30, 2026 | +More

Yan Ziyi’s 71.74-metre throw at the Xiamen Diamond League has given Chinese athletics one of its most powerful storylines before the Beijing 2027 World Athletics Championships. At just 18, the javelin thrower produced the second-best mark of all time, broke the world...
Panam Sports increases resources for confederations and looks towards Lima 2027

Panam Sports increases resources for confederations and looks towards Lima 2027

by Javier Nieto | May 29, 2026 | +More

Panam Sports held a meeting of its Executive Board in Aruba, where it approved new financial support measures for continental sport. The organisation agreed to allocate up to $40,000 per year to each Pan American sports confederation that meets the established...
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