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The Masters at Augusta, a business that keeps growing without losing its exclusivity

The Masters at Augusta, a business that keeps growing without losing its exclusivity

by Javier Nieto | Apr 9, 2026 | +More

To speak about The Masters at Augusta is to speak about one of the most prestigious tournaments in golf and in sport, an event whose economic distinctiveness and business have grown over the years without losing that aura of exclusive prestige. Augusta National Golf...
PWHL capitalizes on Olympic success to take women’s hockey to the next level

PWHL capitalizes on Olympic success to take women’s hockey to the next level

by Juan José Saldaña | Apr 8, 2026 | +More

Women’s hockey is going through one of the most decisive moments in its recent history, driven by the media and sporting impact of the Milan 2026 Winter Olympics. In this context, the Professional Women’s Hockey League has emerged as the league best positioned to...
Los Angeles 2028: ticket prices could exceed $5,000

Los Angeles 2028: ticket prices could exceed $5,000

by Juan José Saldaña | Apr 7, 2026 | +More

Attending the Olympic Games has always been an experience filled with emotion, symbolism, and collective memory. However, looking ahead to the Los Angeles 2028 Olympic Games, that experience is also beginning to be defined by a new variable: cost. The expectation of...
UEFA, clubs and the pressure for a new Champions League revenue distribution model

UEFA, clubs and the pressure for a new Champions League revenue distribution model

by Juan José Saldaña | Apr 7, 2026 | +More

European football is experiencing a quiet but increasingly visible tension. While major competitions continue to expand their commercial value, discontent is also growing among clubs that remain outside this privileged circle. In this context, the Union of European...
How Olympism365 is building safer communities in Africa

How Olympism365 is building safer communities in Africa

by Juan José Saldaña | Apr 6, 2026 | +More

Sport in Africa is no longer just a competitive expression—it is becoming a tool for social transformation. As the continent prepares to host the Youth Olympic Games Dakar 2026, a growing network of initiatives is emerging, recognizing physical activity as a common...
The wage gap grows in France under PSG’s dominance

The wage gap grows in France under PSG’s dominance

by Juan José Saldaña | Apr 5, 2026 | +More

French football once again reflects a reality increasingly marked by inequality. The economic dominance of Paris Saint-Germain is not only evident on the pitch, but also in the salary structure of Ligue 1, where the gap with the rest of the clubs continues to widen....
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