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March Madness, the NCAA business that keeps growing and now tops $1 billion

March Madness, the NCAA business that keeps growing and now tops $1 billion

by Javier Nieto | Mar 18, 2026 | +More

The National Collegiate Athletic Association -NCAA- has pushed the media business of college sports past the $1 billion mark this year, with March Madness as the main driver of a structure that over the past decade has deepened its reliance on March basketball while...
Hamburg’s €4.8 billion plan to host the Olympic Games

Hamburg’s €4.8 billion plan to host the Olympic Games

by Juan José Saldaña | Mar 17, 2026 | +More

In a context where hosting the Olympic Games is often associated with cost overruns and financial uncertainty, Hamburg aims to position itself with a different approach. The German city is planning an investment of €4.8 billion to host the event, with the ambition of...
NBA and FIBA move forward with their European league amid interest from major football clubs

NBA and FIBA move forward with their European league amid interest from major football clubs

by Juan José Saldaña | Mar 17, 2026 | +More

The global expansion of basketball enters a new phase with the joint NBA and FIBA project, which aims to establish a league in Europe starting in October 2027. More than just a competition, the initiative is shaping up as a platform that connects sport, investment,...
The educational legacy of Milano Cortina 2026 bears a female imprint

The educational legacy of Milano Cortina 2026 bears a female imprint

by Juan José Saldaña | Mar 17, 2026 | +More

Following the conclusion of the Winter Paralympic Games of Milano Cortina 2026, International Women’s Month becomes a timely opportunity to highlight a less visible yet deeply transformative dimension: the role of women in building the educational legacy of the event....
The Finalissima between Spain and Argentina is canceled after weeks of disagreements and tensions

The Finalissima between Spain and Argentina is canceled after weeks of disagreements and tensions

by Juan José Saldaña | Mar 16, 2026 | +More

The highly anticipated Finalissima between Spain and Argentina, initially scheduled for March 27 in Qatar, will ultimately not be played. After weeks of negotiations between UEFA, CONMEBOL, the Argentine Football Association and the Royal Spanish Football Federation,...
The advance of investment funds in European football

The advance of investment funds in European football

by Juan José Saldaña | Mar 16, 2026 | +More

The entry of Apollo Global Management into the capital of Atlético de Madrid once again highlights the growing presence of major financial asset managers in European football. The U.S. fund, which on Thursday acquired 55% of the Spanish club and manages more than $900...
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