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How elite skiers and snowboarders build performance away from the snow

How elite skiers and snowboarders build performance away from the snow

by Javier Nieto | Jul 21, 2026 | +More

When a skier explodes out of the start gate at a World Cup event, every turn, recovery from compression and high-speed adjustment relies on months of work completed away from the snow. The strength to withstand extreme loads, the ability to maintain control, injury...
World Cup 2026 leaves FIFA with $9 billion and a record $50 million prize for the champion

World Cup 2026 leaves FIFA with $9 billion and a record $50 million prize for the champion

by Juan José Saldaña | Jul 20, 2026 | +More

The 2026 FIFA World Cup will not only be remembered for the title won by Spain after defeating Argentina in a thrilling final, but also for transforming the business model of the tournament into the most important event in world football. The first edition featuring...
The exorbitant cost of tickets for the 2026 World Cup final on the resale market

The exorbitant cost of tickets for the 2026 World Cup final on the resale market

by Juan José Saldaña | Jul 19, 2026 | +More

The countdown to the 2026 World Cup final has been accompanied by a phenomenon that goes far beyond sport. Securing a seat for the match that will crown the new world champion has become a privilege reserved for very few. Just days before the game at MetLife Stadium,...
Rory McIlroy proposes extending the major golf championship season

Rory McIlroy proposes extending the major golf championship season

by Juan José Saldaña | Jul 16, 2026 | +More

Each season, golf’s four biggest tournaments are played within just a few months. The Masters kicks off the schedule in April and, following the PGA Championship and the US Open, The Open Championship brings it to a close in July. For many fans, the majors seem...
SailGP targets 30 million viewers per event in bid to become a global brand

SailGP targets 30 million viewers per event in bid to become a global brand

by Javier Nieto | Jul 16, 2026 | +More

SailGP unveiled its 2030 strategy on Wednesday, setting out a roadmap designed to place it among the world’s 25 leading sports competitions. The championship plans to grow from its current 13 teams and 13 events to a maximum of 20 teams and a calendar of around 20...
Louis Vuitton and FIFA strengthen their historic partnership for the 2026 World Cup

Louis Vuitton and FIFA strengthen their historic partnership for the 2026 World Cup

by Juan José Saldaña | Jul 16, 2026 | +More

The 2026 FIFA World Cup will not only mark a turning point because of its new format and global scale, but also because of the strengthening of the commercial partnerships surrounding the tournament. In that context, Louis Vuitton has renewed and expanded its...
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