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IOC approves the cricket qualification system for the Los Angeles 2028 Olympic Games

IOC approves the cricket qualification system for the Los Angeles 2028 Olympic Games

by Juan José Saldaña | Jun 30, 2026 | Olympic

The road to the Los Angeles 2028 Olympic Games (LA28) continues to take shape with the official approval of the cricket qualification system by the Executive Board of the International Olympic Committee (IOC). The decision marks another important step in the...
The non-sponsoring brands that are winning the World Cup advertising battle

The non-sponsoring brands that are winning the World Cup advertising battle

by Juan José Saldaña | Jun 28, 2026 | +More

The World Cup has once again become one of the most important stages for brands looking to connect with millions of fans, but this edition has revealed a particular trend: some of the companies generating the most conversation are not even part of the official group...
Why this FIFA World Cup is already the most successful in history

Why this FIFA World Cup is already the most successful in history

by Juan José Saldaña | Jun 27, 2026 | +More

The president of FIFA, Gianni Infantino, said that the current World Cup can already be considered “the most successful in history,” highlighting the public response, the competitive level, and the atmosphere created across the venues in the United States, Canada, and...
Noah Lyles, a star at the World Athletics Ultimate Championship

Noah Lyles, a star at the World Athletics Ultimate Championship

by Juan José Saldaña | Jun 26, 2026 | Athletes' Stardom

American sprinter Noah Lyles has been announced as one of the leading figures of the World Athletics Ultimate Championship, a new event that will take place from September 11 to 13 in Budapest, Hungary, and aims to redefine the way this sport is experienced. The...
The IOC’s multimillion-dollar fund to pay all Olympic athletes

The IOC’s multimillion-dollar fund to pay all Olympic athletes

by Juan José Saldaña | Jun 25, 2026 | Winter sports

The International Olympic Committee (IOC) has marked a turning point in the history of the Olympic Movement by announcing a new financial support policy for athletes competing in the Games. After more than 130 years of tradition, the organization has decided to...
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