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$40,000 to follow your team at the World Cup: Investment or madness?

$40,000 to follow your team at the World Cup: Investment or madness?

by Javier Nieto | Jun 25, 2026 | +More

The 2026 World Cup is not only testing fans’ passion, but also their spending power. The first World Cup with 48 teams, spread across the United States, Mexico and Canada, has turned following a national team into a financial operation that can involve dynamic...
Julián Álvarez, the World Cup and the power of a player

Julián Álvarez, the World Cup and the power of a player

by Javier Nieto | Jun 23, 2026 | Opinion

Julián Álvarez chose one of football’s biggest stages to deliver one of the most significant messages of his career. He did it after an Argentina match at the World Cup. Speaking in the mixed zone, he admitted he had spoken with Atlético de Madrid, stated that “a...
Carney Chukwuemeka, the boy who wanted to sing and ended up playing a World Cup with Austria

Carney Chukwuemeka, the boy who wanted to sing and ended up playing a World Cup with Austria

by Javier Nieto | Jun 22, 2026 | Athletes' Stardom

Argentina and Austria meet this Monday at the World Cup with Lionel Messi inevitably at the centre of attention, but the match also carries a much less obvious story on the other side of the pitch. Carney Chukwuemeka arrives with Austria after being born in Vienna,...
The 2026 World Cup boots telling stories of origin, identity and belonging

The 2026 World Cup boots telling stories of origin, identity and belonging

by Javier Nieto | Jun 21, 2026 | Athletes' Stardom

At the 2026 World Cup, some stories appear in anthems, shirts and celebrations, but others are found in a much smaller detail. Some boots have become a space for family memory, a place where footballers display flags that do not always match the national team they...
The Scottish fans taking over Boston with beer, bagpipes and solidarity

The Scottish fans taking over Boston with beer, bagpipes and solidarity

by Javier Nieto | Jun 18, 2026 | +More

A Scottish wave has taken over Boston during the 2026 World Cup. Kilts, bagpipes, Scotland shirts, Scottish flags and chants have followed the win over Haiti and the days leading up to the match against Morocco, in a city that has seen the Tartan Army turn streets,...
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