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European women’s football is no longer just growing: it is becoming more valuable for brands

European women’s football is no longer just growing: it is becoming more valuable for brands

by Javier Nieto | Mar 10, 2026 | +More

Sponsorship in European women’s football is no longer driven only by expectation; it is increasingly being shaped by market value as well. The latest report from Ampere Analysis puts the number of exclusive deals across the leading women’s leagues in Europe at 181, up...
Tobacco disappeared from sport, alcohol navigates restrictions: what about the rise of betting?

Tobacco disappeared from sport, alcohol navigates restrictions: what about the rise of betting?

by Javier Nieto | Mar 7, 2026 | Opinion

Formula One has taken another step in its commercial strategy by signing a deal with betting operator Betway, which becomes an official partner within its data and betting content ecosystem. The multi-year agreement will allow in-race betting options based on...
Pressure from clubs on UEFA to expand Champions League squads

Pressure from clubs on UEFA to expand Champions League squads

by Juan José Saldaña | Mar 4, 2026 | +More

In the offices where the future of European football is shaped, the debate no longer revolves solely around calendars or formats, but around the very size of squads. The continent’s most powerful clubs have intensified their pressure on UEFA to increase the number of...
Middle East conflict disrupts global sport: World Cup 2026, EuroLeague and Formula 1 on alert

Middle East conflict disrupts global sport: World Cup 2026, EuroLeague and Formula 1 on alert

by Javier Nieto | Mar 2, 2026 | +More

The military escalation between United States, Israel and Iran has triggered partial airspace closures across several Gulf countries, the suspension of competitions and heightened security alerts that are reshaping the international sporting calendar. Qatar, the...
The dilemma for UEFA and FIFA over covering the mouth in football: between being sly and being cowardly

The dilemma for UEFA and FIFA over covering the mouth in football: between being sly and being cowardly

by Víctor García | Feb 20, 2026 | Opinion

Football once again finds itself at one of those moments when the scoreline fades into the background and what is really at stake is the message sent from the pitch to society. What happened this week in Lisbon, in the match between Real Madrid and Benfica, with...
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