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The IOC’s quiet shift to turn Olympic qualification into its own product

The IOC’s quiet shift to turn Olympic qualification into its own product

by Víctor García | Jul 8, 2026 | Olympic

The confirmation of Tokyo, Shanghai, Montreal and Orlando as host cities for the Olympic Q-Series towards Los Angeles 2028 goes far beyond a qualification calendar. The IOC has chosen four strategic stops across Asia and North America for a circuit that will bring...
What the IOC’s decision on Russia means for the Olympic future

What the IOC’s decision on Russia means for the Olympic future

by Víctor García | Jul 8, 2026 | Opinion

Over the last four years, the debate surrounding Russia’s presence in international sport has revolved around whether Russian athletes should be allowed to return. The IOC has provisionally lifted the suspension of the Russian Olympic Committee — a ban that was not...
Kirsty Coventry and the Olympic money that the IOC does not want to distribute

Kirsty Coventry and the Olympic money that the IOC does not want to distribute

by Víctor García | May 26, 2026 | Opinion

Kirsty Coventry has quickly taken a position in one of the most sensitive debates within the Olympic movement: whether athletes should be paid directly for participating in or winning at the Olympic Games. And her answer was clear: “No.” Staying true to her profile of...
Cuts are already being felt at the IOC ahead of its Olympic future

Cuts are already being felt at the IOC ahead of its Olympic future

by Víctor García | May 8, 2026 | Olympic

The International Olympic Committee has provided further indications this Thursday in Lausanne regarding its change of direction. In the latest Executive Board meeting, led by Kirsty Coventry, they pointed toward a structural transformation of the Olympic Movement to...
The Olympic diet, or why Brisbane 2032 will mark a radical change for the Games

The Olympic diet, or why Brisbane 2032 will mark a radical change for the Games

by Víctor García | May 7, 2026 | Opinion

The Olympic Movement has decided to stop growing. It hasn’t made an official announcement, but that’s no longer necessary. The language has changed, the priorities have shifted, and, above all, the current context has forced the IOC to look inward. SportsIn previewed...
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