The Association of National Olympic Committees of Africa (ANOCA) and SportsIn are pleased to announce the signing of a strategic media partnership to strengthen the international voice and visibility of the African Olympic and sporting movement.
Through this cooperation, ANOCA and SportsIn will work together to promote ANOCA’s news, initiatives, and development programs, while highlighting the achievements of Africa’s 54 National Olympic Committees, its athletes, and its emerging sporting talent.
The partnership will provide a dedicated international platform for sharing the stories, values, progress and positive impact of African sport with the wider Olympic and global sporting community.
Mustapha Berraf, President of ANOCA, said: “This strategic partnership with SportsIn reflects our commitment to strengthening the international voice and visibility of the African Olympic Movement. Across our 54 National Olympic Committees, we are seeing important progress in athlete development, institutional capacity, innovation and the modernization of our sporting organizations. Our responsibility is not only to support this progress, but also to ensure that Africa’s experiences, achievements and perspectives contribute fully to the wider Olympic Family.”
George Yerolimpos, CEO of SportsIn, said: “We are honored to begin this strategic partnership with ANOCA, and I would like to thank President Mustapha Berraf personally for the confidence he has placed in SportsIn. His commitment to unity, development and a stronger international voice for African sport reflects the values at the heart of this cooperation. We look forward to working closely with ANOCA to promote its initiatives, its National Olympic Committees and the people shaping the future of sport across the continent.”
This agreement marks the beginning of a long-term and structured editorial relationship between ANOCA and SportsIn. Through consistent coverage, original content and the international promotion of ANOCA’s programs and initiatives, the partnership will bring the stories and achievements of Africa’s National Olympic Committees and athletes to a wider global audience.
Together, ANOCA and SportsIn will work to strengthen the international profile of the African Olympic Movement, celebrate its progress and ensure that Africa’s voice, experience and vision are fully represented within the wider Olympic Family.
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