This Is How the IOC Envisions Gender Equality

This Is How the IOC Envisions Gender Equality

Gender equality has become one of the strategic pillars of the International Olympic Committee (IOC). Beyond ensuring greater female participation in competitions, the organization aims to drive structural change by expanding leadership opportunities, strengthening...
Women’s sport is changing its business model

Women’s sport is changing its business model

Women’s sport is experiencing one of the most transformative moments in its history. After years of being considered a segment with limited visibility and commercial potential, it has now established itself as a rapidly expanding industry capable of attracting...