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The IOC faces two consecutive controversies in Milano Cortina linked to the conflict between Ukraine and Russia

The IOC faces two consecutive controversies in Milano Cortina linked to the conflict between Ukraine and Russia

by Javier Nieto | Feb 21, 2026 | Olympic

The spokesperson for the Ministry of Foreign Affairs of Ukraine, Heorhii Tykhyi, called for an internal investigation by the International Olympic Committee -IOC- after a Russian national was selected to carry the Ukraine placard during the opening ceremony of the...
Milano Cortina 2026 boosts Olympic audiovisual value with record broadcast and digital audiences

Milano Cortina 2026 boosts Olympic audiovisual value with record broadcast and digital audiences

by Javier Nieto | Feb 19, 2026 | Olympic

Broadcast and digital audience figures for Milano Cortina 2026 confirm a significant expansion in the audiovisual reach of the Olympic Winter Games, with performance exceeding the benchmarks set by Beijing 2022 across multiple markets and platforms. The global...
Brisbane 2032 opens its commercial cycle with a 200 million sponsorship deal

Brisbane 2032 opens its commercial cycle with a 200 million sponsorship deal

by Javier Nieto | Feb 18, 2026 | Olympic

Commonwealth Bank is in talks to become the first major domestic sponsor of the Brisbane 2032 Olympic Games, in an agreement valued at no less than 200 million Australian dollars, according to sources familiar with the negotiations. Australia’s largest bank is seeking...
Australia and the art of maximising its winter for Milano Cortina 2026

Australia and the art of maximising its winter for Milano Cortina 2026

by Víctor García | Feb 18, 2026 | Olympic

Australia, often associated with heat, desert landscapes and outdoor sports, competes at the Winter Olympic Games with a disadvantage that, from a European perspective, seems almost ironic: its “snow country” fits into a small corner of the map. And yet, at Milano...
French Alps 2030 and the shadow over Edgar Grospiron

French Alps 2030 and the shadow over Edgar Grospiron

by Víctor García | Feb 17, 2026 | Olympic

For some time now, the word “resignation” has been accompanying the French Alps 2030 organising committee and has become a political symptom. When an Olympic project wavers internally even before entering its most complex operational phase, the question is no longer...
The €5 billion economic impact in northern Italy from the Olympics

The €5 billion economic impact in northern Italy from the Olympics

by SportsIn | Feb 16, 2026 | Olympic

Milano Cortina 2026 is acting as an accelerator of the regional economy in northern Italy. In a territory marked by depopulation, climate pressure on seasonal tourism and connectivity deficits, the Olympic event is helping to unlock investment and strengthen strategic...
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