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Who really funds global sport and what do they get in return?

Who really funds global sport and what do they get in return?

by Javier Nieto | Apr 29, 2026 | Opinion

What is really being bought when sport is financed? The answer can no longer be limited to advertising, brand visibility or the commercial return on a sponsorship deal. In today’s global sport, money buys audience, legitimacy, institutional access, reputation, data,...
FIFA moves the pieces of its biggest World Cup: new rules and more money

FIFA moves the pieces of its biggest World Cup: new rules and more money

by Javier Nieto | Apr 29, 2026 | IFs

FIFA and the International Football Association Board -IFAB- are advancing a package of sporting, disciplinary and financial measures for the 2026 World Cup, which will be held in the United States, Canada and Mexico. The new framework includes an additional...
Breaking prepares in Dakar for its return to the Youth Olympic stage

Breaking prepares in Dakar for its return to the Youth Olympic stage

by Javier Nieto | Apr 29, 2026 | Urban Sports

Representatives of the World DanceSport Federation -WDSF- and its Breaking Division completed a four-day visit to Dakar, Senegal, as part of preparations for the 2026 Youth Olympic Games. The discipline will return there to the Youth Olympic stage after its debut at...
When marketing overtakes the simplicity of Sabastian Sawe’s bread and honey

When marketing overtakes the simplicity of Sabastian Sawe’s bread and honey

by Javier Nieto | Apr 28, 2026 | Opinion

Sabastian Sawe won the London Marathon in 1:59:30, became the first athlete to break the two-hour barrier in an official marathon and cut 1 minute and 5 seconds off the previous world record of Kelvin Kiptum, set at 2:00:35 in Chicago in 2023. The scale of the day was...
Ahmad Al-Fahad Al-Sabah and the end of an influential figure in the Olympic movement

Ahmad Al-Fahad Al-Sabah and the end of an influential figure in the Olympic movement

by Javier Nieto | Apr 28, 2026 | Olympic

Swiss justice has definitively upheld the forgery conviction of Ahmad Al-Fahad Al-Sabah, a former member of the International Olympic Committee -IOC- and, for years, one of the most influential figures in world sport. The Swiss Federal Court rejected his final appeal...
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