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March Madness, the NCAA business that keeps growing and now tops $1 billion

March Madness, the NCAA business that keeps growing and now tops $1 billion

by Javier Nieto | Mar 18, 2026 | +More

The National Collegiate Athletic Association -NCAA- has pushed the media business of college sports past the $1 billion mark this year, with March Madness as the main driver of a structure that over the past decade has deepened its reliance on March basketball while...
NBA and FIBA move forward with their European league amid interest from major football clubs

NBA and FIBA move forward with their European league amid interest from major football clubs

by Juan José Saldaña | Mar 17, 2026 | +More

The global expansion of basketball enters a new phase with the joint NBA and FIBA project, which aims to establish a league in Europe starting in October 2027. More than just a competition, the initiative is shaping up as a platform that connects sport, investment,...
The historic WNBA agreement sets an example for women’s sports

The historic WNBA agreement sets an example for women’s sports

by Juan José Saldaña | Mar 14, 2026 | +More

Negotiations between the WNBA and the Women’s National Basketball Players Association (WNBPA) have become one of the most significant processes shaping the future of professional women’s sports. In a context marked by growing audiences, larger media agreements, and...
The FIBA 3×3 World Tour expands its 2026 calendar with Málaga and new Challenger events

The FIBA 3×3 World Tour expands its 2026 calendar with Málaga and new Challenger events

by Juan José Saldaña | Mar 10, 2026 | IFs

The international 3×3 basketball circuit continues to expand with new host cities and competitive opportunities for teams around the world. In this context, FIBA confirmed that the city of Málaga will be part of the FIBA 3×3 World Tour calendar in 2026, in a...
FIBA redefines the women’s world ranking classification system

FIBA redefines the women’s world ranking classification system

by Juan José Saldaña | Mar 6, 2026 | IFs

FIBA has introduced a renewed version of its women’s world ranking classification system, an update designed to provide a clearer, more transparent model aligned with the recent evolution of international basketball. The change arrives at a strategic moment in the...
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