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IBU seeks to expand its digital reach with strategies for Generation Z

IBU seeks to expand its digital reach with strategies for Generation Z

by Juan José Saldaña | Sep 23, 2025 | IFs

The International Biathlon Union (IBU) is experiencing a decisive moment in its history. Following unprecedented growth on its digital channels, the federation has set itself a new challenge: to connect authentically with Generation Z, a digital-native audience...

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