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The FIFA World Cup 2026 Could Contribute US$41 Billion to Global GDP

The FIFA World Cup 2026 Could Contribute US$41 Billion to Global GDP

by Juan José Saldaña | Jun 9, 2026 | +More

The FIFA World Cup 2026 is not only expected to be the biggest sporting spectacle on the planet, but also one of the events with the greatest economic impact in recent history. According to a report prepared by Swiss bank UBS, the tournament, which kicks off this...
How the NWSL Wants to Grow Its Audience Through the FIFA World Cup

How the NWSL Wants to Grow Its Audience Through the FIFA World Cup

by Juan José Saldaña | Jun 7, 2026 | +More

The 2026 FIFA World Cup promises to transform the football landscape of North America for several weeks. Millions of fans will focus their attention on the sport’s biggest tournament, while cities across the United States, Canada, and Mexico prepare to welcome an...
The business of dressing the World Cup: from Adidas to the new battle with Nike and Puma

The business of dressing the World Cup: from Adidas to the new battle with Nike and Puma

by Javier Nieto | Jun 7, 2026 | +More

The 2026 World Cup will also be a competition between brands. Adidas will kit out 14 national teams, Nike 12 and Puma 11, meaning the three major companies will account for 37 of the 48 participating countries, 77% of the tournament. The expansion of the competition...
FIFA increases its sponsorship revenue by 53% ahead of the 2026 World Cup

FIFA increases its sponsorship revenue by 53% ahead of the 2026 World Cup

by Juan José Saldaña | Jun 4, 2026 | IFs

With just over a week remaining before the start of the 2026 FIFA World Cup, FIFA is preparing to launch the most ambitious edition in the tournament’s history. Featuring 48 national teams and a total of 104 matches across the United States, Canada, and Mexico, the...
FIFA increases its sponsorship revenue by 53% ahead of the 2026 World Cup

How the 2026 World Cup takes football’s business to its highest level

by Javier Nieto | May 27, 2026 | +More

The 2026 World Cup will not only be the first with 48 teams, 104 matches and three host countries. It will also be the tournament that takes the commercial exploitation of football to an unprecedented scale, with the United States, Mexico and Canada hosting an edition...
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