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The non-sponsoring brands that are winning the World Cup advertising battle

The non-sponsoring brands that are winning the World Cup advertising battle

by Juan José Saldaña | Jun 28, 2026 | +More

The World Cup has once again become one of the most important stages for brands looking to connect with millions of fans, but this edition has revealed a particular trend: some of the companies generating the most conversation are not even part of the official group...
Why this FIFA World Cup is already the most successful in history

Why this FIFA World Cup is already the most successful in history

by Juan José Saldaña | Jun 27, 2026 | +More

The president of FIFA, Gianni Infantino, said that the current World Cup can already be considered “the most successful in history,” highlighting the public response, the competitive level, and the atmosphere created across the venues in the United States, Canada, and...
The FIFA World Cup that portrays the “right now” society

The FIFA World Cup that portrays the “right now” society

by Víctor García | Jun 23, 2026 | Opinion

It is often said that football is the most unpredictable sport in the world, perhaps because it is the most popular one (because, of course, it is not the only one). And rarely do we stop to reflect on the fact that football is the sport that best reflects who we...
How Cape Verde wins hearts at the 2026 World Cup

How Cape Verde wins hearts at the 2026 World Cup

by Juan José Saldaña | Jun 22, 2026 | +More

The 2026 FIFA World Cup is producing stories that go beyond results, and few are as inspiring as that of Cape Verde. With a population of just over half a million people and a territory made up of ten islands in the Atlantic Ocean, the African nation has emerged on...
The Millions FIFA Will Distribute to Clubs for Releasing Players for the 2026 World Cup

The Millions FIFA Will Distribute to Clubs for Releasing Players for the 2026 World Cup

by Juan José Saldaña | Jun 18, 2026 | +More

The 2026 FIFA World Cup is not only the biggest stage in football for players and national teams, but also an important source of income for clubs that contribute to the tournament by releasing their players. With a total fund of $355 million, FIFA confirmed that...
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