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This is Rory McIlroy off the golf course.

This is Rory McIlroy off the golf course.

by Juan José Saldaña | Apr 13, 2026 | Athletes'stardom

The story of Rory McIlroy cannot be explained solely through statistics or trophies, but through a narrative that blends early talent, resilience, and a constant ambition to improve. At 36, his name no longer just appears among golf’s greats—it is beginning to settle...
The Masters at Augusta, a business that keeps growing without losing its exclusivity

The Masters at Augusta, a business that keeps growing without losing its exclusivity

by Javier Nieto | Apr 9, 2026 | +More

To speak about The Masters at Augusta is to speak about one of the most prestigious tournaments in golf and in sport, an event whose economic distinctiveness and business have grown over the years without losing that aura of exclusive prestige. Augusta National Golf...
Sudarshan Yellamaraju: the self-taught golfer surprising the PGA Tour

Sudarshan Yellamaraju: the self-taught golfer surprising the PGA Tour

by Juan José Saldaña | Apr 6, 2026 | Athletes'stardom

In a circuit where every detail is usually calculated, measured, and perfected from an early age, the rise of Sudarshan Yellamaraju feels almost like an improbable story. At just 24 years old, the Canadian has begun to carve out a place for himself on the PGA Tour,...
The problem facing Middle East sponsors in global sport

The problem facing Middle East sponsors in global sport

by Javier Nieto | Mar 3, 2026 | +More

The recent escalation of armed conflict in the Middle East is having consequences that extend beyond diplomacy and security. Several companies headquartered in the region, acting as main sponsors or strategic partners of major international sporting properties, are...
LIV Golf puts two franchises up for sale to raise $600 million

LIV Golf puts two franchises up for sale to raise $600 million

by Juan José Saldaña | Jan 29, 2026 | +More

LIV Golf has launched a new strategic move to attract private capital into its ecosystem. The circuit, funded by the Saudi Sovereign Wealth Fund (PIF), aims to raise up to $600 million through the minority sale of stakes in two of its teams, in an operation that would...
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