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IBU seeks to expand its digital reach with strategies for Generation Z

IBU seeks to expand its digital reach with strategies for Generation Z

by Juan José Saldaña | Sep 23, 2025 | IFs

The International Biathlon Union (IBU) is experiencing a decisive moment in its history. Following unprecedented growth on its digital channels, the federation has set itself a new challenge: to connect authentically with Generation Z, a digital-native audience...
IBU seeks to expand its digital reach with strategies for Generation Z

Six months before Milano-Cortina 2026, biathlon already has 186 slots confirmed

by Juan José Saldaña | Aug 30, 2025 | IFs

The Olympic calendar moves forward and biathlon begins to take shape ahead of Milano-Cortina 2026. With less than six months until the competition begins, 186 of the 210 available spots have already been allocated, igniting the dreams of athletes, coaches, and fans...
IBU seeks to expand its digital reach with strategies for Generation Z

The successful IBU 2024 Sustainability Report and its Climate Transition Action Plan

by SportsIn | Mar 6, 2025 | IFs

The International Biathlon Union (IBU) has published its 2024 Sustainability Report along with the Climate Transition Action Plan (CTAP), reaffirming its position as a leader in sustainability within sports. These initiatives are part of the IBU’s 2020-2030...
The IBU Congress Awards Hochfilzen and Oslo the Biathlon World Championships

The IBU Congress Awards Hochfilzen and Oslo the Biathlon World Championships

by Juan José Saldaña | Oct 13, 2024 | IFs

Hochfilzen and Oslo-Holmenkollen have been confirmed as the hosts of the IBU Biathlon World Championships in 2028 and 2029, respectively. This decision was announced during the IBU Congress, where both locations were recognized for their impeccable facilities and...

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