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When marketing overtakes the simplicity of Sabastian Sawe’s bread and honey

When marketing overtakes the simplicity of Sabastian Sawe’s bread and honey

by Javier Nieto | Apr 28, 2026 | Opinion

Sabastian Sawe won the London Marathon in 1:59:30, became the first athlete to break the two-hour barrier in an official marathon and cut 1 minute and 5 seconds off the previous world record of Kelvin Kiptum, set at 2:00:35 in Chicago in 2023. The scale of the day was...
London Marathon boycott of X over abuses since Elon Musk’s arrival

London Marathon boycott of X over abuses since Elon Musk’s arrival

by SportsIn | Apr 24, 2025 | +More

London Marathon director Hugh Brasher announced Wednesday that the event has decided to permanently boycott the X platform, formerly known as Twitter, due to rising levels of online abuse since Elon Musk took over. Brasher called the platform a space that “has...

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