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John Slusher, the former Nike executive who will lead the commercial strategy for the LA28 Olympic Games

John Slusher, the former Nike executive who will lead the commercial strategy for the LA28 Olympic Games

by SportsIn | Nov 12, 2024 | Olympic

American John Slusher, known for his distinguished career at Nike, was appointed a few days ago as CEO of US Olympic and Paralympic Properties (USOPP). This body manages the commercial partnership between the Los Angeles 2028 Organizing Committee and the United States...
Donald Trump’s victory and his views on gender diversity in sport

Donald Trump’s victory and his views on gender diversity in sport

by SportsIn | Nov 6, 2024 | +More

Donald Trump, winner of the U.S. elections, has stood out in his sporting facet by supporting his national sports, being seen in different motor events or the NFL itself. In 2028, he will also have the opportunity to offer his most sporting facet to the whole world...
Artists, athletes, and celebrities: the creative team for los angeles 2028?

Artists, athletes, and celebrities: the creative team for los angeles 2028?

by SportsIn | Sep 23, 2024 | Olympic

The United States leads the way in marketing innovation, as demonstrated by its creative promotion of the Los Angeles 2028 Olympic and Paralympic Games. Celebrities from the country, including artists and athletes, have played a key role in creating graphic pieces...
Why it is time for change in the World Karate Federation and for Antonio Espinós to retire (interview with Guy Didier)

Why it is time for change in the World Karate Federation and for Antonio Espinós to retire (interview with Guy Didier)

by Farzad Youshanlou | Sep 23, 2024 | Opinion

Karate, a sport with deep roots and global reach, has struggled to gain significant traction in Africa. While the sport enjoys prominence in Europe and parts of Asia, it faces numerous challenges on the African continent, where it struggles to attract participants at...
Donald Trump’s victory and his views on gender diversity in sport

How the US elections may (negatively) influence the Los Angeles 2028 Olympic and Paralympic Games

by SportsIn | Sep 10, 2024 | Olympic

As the U.S. presidential election approaches (5th on November) the world is watching closely to see how the outcome may influence not only the country’s domestic politics, but also high-profile global events such as the Los Angeles 2028 Olympic and Paralympic...
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