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How an NBA team (Orlando) multiplies its revenue through two games in Europe

How an NBA team (Orlando) multiplies its revenue through two games in Europe

by Javier Nieto | Jan 19, 2026 | +More

The Orlando Magic played two NBA regular-season games in Europe this week against the Memphis Grizzlies, on Thursday in Berlin and on Sunday in London, as part of the NBA Global Games. Beyond the sporting results, the double-header delivered a significant economic...
The European basketball map shifts between the Euroleague and the NBA’s shadow

The European basketball map shifts between the Euroleague and the NBA’s shadow

by Javier Nieto | Jan 12, 2026 | +More

A group of EuroLeague clubs without permanent licences are taking steps to coordinate and defend a common position within the competition, aiming to gain greater influence in decision-making, improve revenue distribution and ultimately aspire to become full partners....

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