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Why no other sport can monetise a World Cup like football

Why no other sport can monetise a World Cup like football

by Javier Nieto | May 31, 2026 | Opinion

The 2026 FIFA World Cup will not only be the largest edition of the tournament, with 48 teams, 104 matches and 16 host cities across the United States, Mexico and Canada. It will also be the clearest test yet of football’s ability to turn one competition into a global...
The NFL’s Expanding Trend with Its Record Number of International Games

The NFL’s Expanding Trend with Its Record Number of International Games

by Juan José Saldaña | May 14, 2026 | +More

The National Football League continues to take its spectacle beyond the borders of the United States. What began several years ago as a targeted effort in strategic markets has evolved into a sustained internationalization strategy aimed at bringing American football...
The link between tourism and sport generates €245 million in sponsorships

The link between tourism and sport generates €245 million in sponsorships

by Juan José Saldaña | May 1, 2026 | +More

Sport has become one of the most effective platforms for selling destinations, moving travelers, and turning visibility into business. In Spain, that connection between tourism and sport already generates more than €245 million in sponsorships across 529 contracts, a...
The charitable side of Fernando Mendoza, the number 1 pick in the NFL Draft

The charitable side of Fernando Mendoza, the number 1 pick in the NFL Draft

by Juan José Saldaña | Apr 24, 2026 | Athletes' Stardom

The rise of Fernando Mendoza to the top spot in the 2026 NFL Draft not only marks the beginning of a promising professional career, but also the consolidation of a commitment that goes beyond sport. The young quarterback, selected by Las Vegas Raiders after a standout...
The NFL moves forward with a new television deal involving YouTube, Netflix and Fox

The NFL moves forward with a new television deal involving YouTube, Netflix and Fox

by Juan José Saldaña | Apr 15, 2026 | +More

The NFL is once again reshaping one of the most valuable businesses in global sports. The league has started a new round of negotiations for its broadcasting rights beginning in 2026 and is working on a reduced package of five games that has attracted the interest of...
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