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How far can the Winter Olympics innovate without losing their identity?

How far can the Winter Olympics innovate without losing their identity?

by Javier Nieto | Nov 20, 2025 | Opinion

With only a few weeks to go before Milano Cortina 2026, the Winter Olympic Games are entering a period of reflection driven by the International Olympic Committee -IOC- as part of its Fit for the Future strategy. Among the ideas being explored are the inclusion of...
How venues are being organised and how the regional economy is preparing for Milano Cortina 2026

How venues are being organised and how the regional economy is preparing for Milano Cortina 2026

by Javier Nieto | Nov 10, 2025 | Olympic sports

The Milano Cortina 2026 Olympic Winter Games will begin in less than 100 days, with a project spanning more than 22,000 square kilometres across northern Italy. The event is built around venues with a long sporting heritage, located in alpine regions and cities with...
Milan brings together experts to safeguard intellectual property ahead of Milano Cortina 2026

Milan brings together experts to safeguard intellectual property ahead of Milano Cortina 2026

by Juan José Saldaña | Oct 4, 2025 | +More

The Olympic Games are much more than a sports competition: they represent universal values of excellence, respect, and friendship. However, they are also frequent targets of counterfeiting and ambush marketing, phenomena that threaten their integrity and put both...
Milano Cortina 2026: The Olympic spirit joins forces with Italian industry

Milano Cortina 2026: The Olympic spirit joins forces with Italian industry

by Javier Nieto | Aug 1, 2025 | IFs

The organisation of the Milano Cortina 2026 Olympic and Paralympic Winter Games continues to strengthen its commercial support. Fincantieri, a global leader in shipbuilding, has signed a sponsorship agreement with the Fondazione Milano Cortina 2026, reinforcing its...
French Alps 2030 strengthens its project in sports and sustainability, relations and operations

French Alps 2030 strengthens its project in sports and sustainability, relations and operations

by Juan José Saldaña | Jul 21, 2025 | Winter sports

The French Alps 2030 Winter Olympic Games have added new key figures to their executive team, in a move that reflects both the ambition and the need to consolidate the event’s leadership. Four high-profile professionals—specialists in operations, sports, public...
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