Women’s sport is changing its business model

Women’s sport is changing its business model

Women’s sport is experiencing one of the most transformative moments in its history. After years of being considered a segment with limited visibility and commercial potential, it has now established itself as a rapidly expanding industry capable of attracting...
When the city becomes a permanent sports venue

When the city becomes a permanent sports venue

Urban design has become a determining factor in the development of sport and physical activity, according to the report Sports for People and Planet, published by the World Economic Forum. The document highlights how the way cities plan their infrastructure, public...
When the environment shapes the global sports business

When the environment shapes the global sports business

More than 90% of the sports business depends on competitions held outdoors, according to the report Sports for People and Planet, published by the World Economic Forum. This reliance turns environmental conditions into a structural factor of the sports economic model,...