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European women’s football is no longer just growing: it is becoming more valuable for brands

European women’s football is no longer just growing: it is becoming more valuable for brands

by Javier Nieto | Mar 10, 2026 | +More

Sponsorship in European women’s football is no longer driven only by expectation; it is increasingly being shaped by market value as well. The latest report from Ampere Analysis puts the number of exclusive deals across the leading women’s leagues in Europe at 181, up...
The complex professionalization of women’s football in South America

The complex professionalization of women’s football in South America

by Juan José Saldaña | Feb 14, 2026 | +More

The professionalization of women’s football in South America is advancing through legal gains, collective organization, and structural challenges that still shape its development. In Chile, that process has taken a decisive step forward: players now have formal...
WSL2 pays under-23 players below the national minimum wage

WSL2 pays under-23 players below the national minimum wage

by Juan José Saldaña | Jan 28, 2026 | +More

The introduction of minimum salaries in the Women’s Super League 2 was presented as a decisive step toward the professionalization of women’s football in England. For the first time, players had a guaranteed salary floor, a clear signal that the league sought to...
Criticism of the women’s football Club World Cup calendar

Criticism of the women’s football Club World Cup calendar

by Juan José Saldaña | Jan 21, 2026 | +More

The first Women’s Club World Cup, set to mark a turning point in women’s football, has not yet begun and has already become a source of tension. FIFA’s decision to schedule the tournament between 5 and 30 January 2028 has raised alarm bells in England, where the...
The record EURO Women’s distribution to clubs and the economic leap still ahead

The record EURO Women’s distribution to clubs and the economic leap still ahead

by Javier Nieto | Dec 21, 2025 | +More

The UEFA Women’s EURO 2025 club benefits programme distributed a record total of nine million euros among 103 European clubs, doubling the amount allocated at the 2022 edition. The agreement, developed in collaboration with European Football Clubs (EFC), rewards clubs...
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