LIV Golf is going through one of the most pivotal moments since its launch in 2022. The league, which was backed during its early years by Saudi Arabia’s Public Investment Fund (PIF), has begun a planning process that includes potential layoffs in the United States and the United Kingdom, while seeking to raise between $250 million and $350 million from new investors to ensure the continuity of its project. Although the organization insists there will be no immediate changes to its structure, the announcement reflects the need to adapt to a new financial landscape.
The move marks a new chapter for a circuit that transformed professional golf with an alternative format to the PGA Tour, record prize purses, and the signing of some of the sport’s biggest stars. Now, the challenge is no longer limited to strengthening its competitive presence but also to building a sustainable business model capable of maintaining the growth achieved during its first seasons.
LIV Golf prepares workforce adjustments while reshaping its future
According to Sportico, the organization informed employees in the United States and the United Kingdom about the possibility of future workforce-related measures, complying with the legal notification requirements in both countries. However, the league clarified that this communication does not mean immediate layoffs or changes to its operations or tournament schedule.
In a statement, LIV Golf explained that the measure is part of a planning exercise as it moves forward with the process of bringing in new financial partners. “There are no changes to LIV Golf’s workforce, operations, or schedule at this time,” the organization said, while also thanking its employees for their commitment during a key stage in the league’s development.
The search for investors opens a new chapter for the league
The need to raise between $250 million and $350 million comes after the Public Investment Fund decided not to extend its financial backing beyond the 2026 season. To lead this new phase, LIV Golf hired Ducera Partners in April to identify new investors capable of financing the league’s operations and accelerating its path to profitability.
The business plan presented to potential investors includes an annual schedule of ten tournaments and projects profitability within three years. In addition, the documentation states that the league doubled its revenue between 2024 and 2025 and expects to increase that figure by another $100 million this year. Under the leadership of Chief Executive Officer Scott O’Neil, who took office in January 2025, LIV Golf is betting on the global value of its 13 teams as franchises while continuing to build a model that, since its inception, has attracted stars such as Phil Mickelson, Dustin Johnson, Brooks Koepka, Bryson DeChambeau, Cameron Smith, and Jon Rahm.
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