Agreement aims to boost global visibility of ju-jitsu while providing athletes with top-tier equipment.

The International Ju-Jitsu Federation has signed a partnership with Double D, the global licensee of adidas Combat Sports, making the brand an official premium partner and main supplier of the sport.

The agreement is designed to raise ju-jitsu’s international profile and provide athletes with certified, high-quality equipment that enhances both safety and performance.

“Double D, adidas Combat Sports is recognized worldwide for its quality and innovation,” said JJIF President Panagiotis Theodoropoulos. “This alliance ensures our athletes have top-level gear to support their safety and performance.”

JJIF CEO Joachim Thumfart added that the partnership “opens exciting opportunities to collaborate closely with a leader in the sports industry and will help promote ju-jitsu to new audiences worldwide.”

Since 2005, Double D has been the exclusive adidas licensee for combat sports, supplying judo, taekwondo, boxing, MMA, and ju-jitsu equipment in over 100 countries.

“This collaboration reflects a shared ambition to grow ju-jitsu globally,” said Double D President Cédric Dermée. “At adidas Combat Sports, our goal is to support federations and athletes with purpose-built products, by athletes for athletes, ensuring performance, safety, and innovation are always central.”

Double D emphasizes that its products are developed in close collaboration with athletes, combining technical expertise with a sustainable approach tailored to modern combat sports. JJIF expects ju-jitsu to continue growing worldwide with adidas Combat Sports as a strategic partner.