Alex Morgan: from the field to promoting women’s sports from the sidelines
Juan José Saldaña
December 24, 2024

The iconic U.S. soccer player, who hung up her boots in 2024, remains a key figure in the global development of women’s sports. Recognized for her leadership both on and off the field, Morgan is now focusing her energy on new initiatives aimed at elevating the status of women’s leagues and opening more opportunities for athletes.

In a recent interview, Morgan described this new phase of her life as a “transition,” not a definitive retirement. “I’ve been saying ‘post-player career,’ because retirement makes me feel old,” she explained. At 35 years old, a mother of one daughter and expecting her second child, she views this stage of her life as an opportunity to diversify her impact on the sport while exploring new horizons from a business perspective.

A LEGACY THAT EVOLVES

Now, as an investor and advisor, the former soccer player is focused on supporting leagues such as the NWSL and WNBA, whose values and recognition continue to rise both in the U.S. and internationally. Her strategic vision allows her to contribute not only financially but also in key roles that aim to strengthen the structures of women’s sports and ensure that future generations of athletes have more opportunities and resources.

Another pillar of her new phase is Togetxer, her media company, designed to amplify women’s sports stories. Through podcasts and audiovisual content, Morgan seeks to bring more visibility to athletes and inspire new audiences. She also remains connected to the NWSL, identifying ways to boost its growth and global relevance. With this combination of mentoring, investments, and media projects, Morgan is solidifying her legacy as one of the most influential figures in women’s sports.

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