The United States leads the way in marketing innovation, as demonstrated by its creative promotion of the Los Angeles 2028 Olympic and Paralympic Games. Celebrities from the country, including artists and athletes, have played a key role in creating graphic pieces that reflect the diversity and spirit of the upcoming games.

The commitment of the organizers to making LA28 the best Olympic Games in history is clear. To achieve this, they have enlisted personalities such as Snoop Dogg, Red Hot Chili Peppers, Anderson Paak, Kate Courtney, Jagger Eaton, Alex Morgan, and the brand of the late Kobe Bryant, among others.

[Follow SportsIn on Instagram for more stories!]

Vanessa Bryant, wife of the iconic basketball player Kobe Bryant, explained the significance behind the emblem designed in honor of her husband: “We hope that this design will inspire the Mamba mentality in all Olympic and Paralympic hopefuls. We are very proud to see this emblem represent the Los Angeles Games. I know Kobe would be very proud to be the host in this great city.”

The 20-year-old boxer, Chantal Navarro, shared the value of her letter ‘A’, which reflects her connection to her roots: “It is based on Mexican heritage and boxing. I am Mexican, and I am proud to be. My dream is to win gold,” commented the athlete, reaffirming her pride in her Latin heritage.

With a mix of artists, athletes, and activists, the creative team behind LA28 seeks to capture the essence of a vibrant and diverse city, projecting the inclusive and ambitious nature of these upcoming games to the world.