The FIBA 3×3 World Tour has cemented its position as the fastest growing urban sport in the world. During 2024, this competition has taken 3×3 basketball to new heights, reaffirming its global appeal and capturing the imagination of millions of fans.
The season was action-packed with events at 17 iconic urban venues. The world’s best players delivered memorable performances, which was reflected in an unprecedented surge on social media: impressions grew 46.4% to 366 million, while views soared 76% to 352 million. In addition, interactions exceeded 12 million, up from 10 million in 2023.
UNPRECEDENTED GLOBAL IMPACT
The 3×3 basketball fan base continues to expand, thanks to a record number of broadcast partners. In 2024, the FIBA 3×3 World Tour reached more than 150 countries on five continents, ensuring that no fan missed out on the action. This global reach reaffirms 3×3 basketball as an international phenomenon.
Inside the venues, hundreds of thousands of fans enjoyed a festive atmosphere that combined sport, music and culture. From Bahrain and Abu Dhabi to Amsterdam and the final in Hong Kong, each event exemplified the unique appeal of 3×3 basketball.
A HISTORIC YEAR FOR URBAN SPORT
“2024 has been a historic year for 3×3, setting new records and capturing hearts around the world. The growth in fan engagement and global reach solidifies 3×3 basketball as a leader in urban sports,” said Alex Sanchez, CEO of FIBA 3×3.
The impact of the sport was not limited to the World Tour. This year, more than 300 players competed on the professional circuit, and the 22 Challenger events showcased the emerging talent that threatens to transform the competitive scene. New teams are approaching stardom, demonstrating the depth and promising future of 3×3.
THE FUTURE OF BASKETBALL 3X3 WORLD TOUR
Looking ahead to 2025, fans can expect another exciting season with a similar schedule to 2024. The opening in Utsunomiya promises to kick off the year with a spectacular event, reaffirming FIBA 3×3’s commitment to sporting excellence and global growth.
These figures demonstrate that the FIBA 3×3 World Tour is not only taking basketball to more places than ever before, but is also building a global community of fans through this powerful urban sport.
