The International Olympic Committee (IOC) announced Wednesday that commercial revenues for the 2021-2024 Olympic cycle total $7.7 billion, demonstrating the strength of the Olympic brand and the continued interest of companies in partnering commercially with the IOC.

90% REVENUE SHARING

Thanks to successful commercial partnerships and revenue growth, the IOC has maintained its commitment to distribute 90% of its revenues to sport worldwide during the Olympic cycle. This benefits the Olympic Movement, including athletes, International Federations, National Olympic Committees, Organizing Committees and Recognized Organizations, for the development of sport globally. According to the IOC, this equates to the distribution of $4.7 million per day over the past four years to support athletes and sports organizations at all levels.

At the same time, the IOC has kept its administrative costs within the promised 10%, despite inflation and global economic uncertainty, reflecting its efficiency and agility as an organization.

REVENUES FOR THE NEXT OLYMPIC CYCLES

Looking ahead, the IOC has already secured revenues of $7.5 billion for the next Olympic cycle 2025-2028. In addition, for the 2029-2032 cycle, $6.9 billion has been secured, and for the 2033-2036 cycle, $4 billion has already been secured.

This strong financial position is largely attributed to the Olympic Agenda reforms. These reforms have transformed the IOC’s governance processes, strengthened its credibility and reinforced the relevance of the Olympic Games. As a result, the Olympic brand has been consolidated, attracting commercial partners interested in associating themselves with Olympic values. In addition, the IOC has diversified its revenue sources, a key recommendation of the Olympic Agenda.

AN ACHIEVEMENT IN TIMES OF GLOBAL CHALLENGES

The IOC’s financial success is all the more remarkable given the context of recent years, marked by international conflicts, a pandemic, inflation and global economic uncertainty. This underscores the vision of the Olympic Agenda reforms adopted more than a decade ago.

Concluding his presentation, Mr. Ng stated: “The financial success is clear and beyond doubt, as demonstrated by the facts and figures of past and future Olympic cycles. These achievements have enabled the IOC to continue to provide strong long-term support to the athletes and the Olympic Movement. The IOC has so far secured an impressive $30 billion in commercial revenues.”