The International Skating Union (ISU) has announced the appointment of Jessica Roosli as its new Head of Events, marking a pivotal moment in the organization’s progress toward its ISU Vision 2030. This appointment not only completes the ISU’s recently restructured Senior Leadership Team but also strengthens its commitment to enhancing the experience for athletes, fans, and all stakeholders.
Jessica’s extensive background in event management and marketing positions her as a transformative leader for the ISU. Her experience includes prominent roles with prestigious organizations such as the NBA, Volleyball World, Nike, UFC, and Red Bull Air Race. Additionally, her career reflects a deep connection to elite sports, having competed as a member of the U.S. Alpine Ski Team and worked for over a decade in Alpine Ski Racing with the International Ski Federation (FIS).
A VISION OF EXCELLENCE
As Head of Events, Jessica Roosli will lead initiatives designed to elevate the quality and impact of ISU events. Her strategy focuses on four key pillars: enhancing event presentation and fan engagement through impactful storytelling, fostering memorable experiences for skating enthusiasts, optimizing commercial opportunities to build strategic partnerships, and improving operational efficiency to ensure flawless execution. Leveraging her vast experience and innovative approaches, Jessica aims to create world-class events that captivate audiences and showcase the incredible creativity of figure skating.
Colin Smith, ISU Director General, emphasized the importance of Jessica’s appointment, stating: “Her unique experience and passion for elite sports will take ISU events to new heights.” Jessica, in turn, expressed her excitement for the opportunity: “The creativity and global appeal of skating inspire me, and I’m eager to connect with fans dynamically and elevate our athletes’ performances on the world stage.” With Jessica’s leadership, the ISU begins a new chapter that promises to redefine excellence in events and expand the global reach of ice skating disciplines.
