Nike and the National Football League (NFL) have announced the extension of their partnership for another 10 years, through 2038. This is an agreement that – beyond an injection of capital – aims to drive the growth, innovation, safety and expansion of American football worldwide. This new chapter cements Nike as the exclusive supplier of uniforms, training apparel and equipment for all 32 NFL teams, a role it has successfully played since 2012.
Nike President and CEO Elliott Hill highlighted the importance of this partnership, “We are committed to creating innovative solutions that respond to the needs of athletes and fans, while furthering the development of American football globally.” This agreement marks an important step forward for both organizations, focused on strengthening the safety and expansion of the sport.
NFL INNOVATION AND SECURITY
Among the key pillars of this collaboration are advances in player safety. Nike will leverage its sports research lab to develop equipment that reduces lower extremity injuries and improves footwear safety. In addition, both entities will work to ensure a more inclusive and safer environment at all levels of sport, from youth to professional leagues.
Another highlight is the investment in football development programs in schools, colleges and grassroots leagues. Nike and the NFL are committed to nurturing young talent and increasing participation in both flag and contact football, ensuring a generational shift in the sport.
INTERNATIONAL EXPANSION AND SOCIAL ENGAGEMENT
The global growth of American football is another priority of this agreement. Nike and the NFL seek to expand the fan base in international markets and discover new talent in regions where the sport is still developing. Compelling storytelling campaigns and innovative marketing strategies will be key to this expansion.
NFL Commissioner Roger Goodell underscored the importance of the alliance: “Nike is not just a supplier, but a strategic partner that will help us grow internationally and improve player safety. This agreement will have a lasting impact on American football at all levels.”
With this renewal, Nike and the NFL go a step beyond a sponsorship, with the sports brand becoming a powerful ‘ambassador’ to develop the NFL into territories where the league cannot reach so easily. An investment that will have a positive impact on both brands in the future.
