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Tommy Hilfiger and Liverpool FC, fashion’s latest step into football

Tommy Hilfiger and Liverpool FC, fashion’s latest step into football

by Javier Nieto | Jan 11, 2026 | +More

Liverpool FC have signed an agreement with Tommy Hilfiger as an off-field fashion partner, bringing together one of European football’s most iconic clubs with one of the world’s best-known lifestyle brands. The deal makes the US label the club’s official partner for...
Gianni Infantino’s vision of football, unity, and transformation

Gianni Infantino’s vision of football, unity, and transformation

by Juan José Saldaña | Nov 6, 2025 | +More

In a setting where football transcends the pitch and becomes a universal language, Gianni Infantino, President of FIFA, offered an intimate and global reflection during his participation in the America Business Forum in Miami. In his address, the leader revisited his...
Rafa Mir and the sports contract: How does the system respond to a criminal accusation?

Rafa Mir and the sports contract: How does the system respond to a criminal accusation?

by Víctor García | Oct 14, 2025 | Athletes'stardom

In Spanish sport, there is currently a case generating controversy and headlines beyond the sporting arena: Rafa Mir, a footballer for Elche CF —a First Division club— has been indicted for alleged sexual assaults. This situation is a reminder that we are all equal...
The soccer player who used AI to negotiate his professional contract

The soccer player who used AI to negotiate his professional contract

by Víctor García | Oct 13, 2025 | +More

What if AI began to replace agents in professional sports to reach contract agreements? Demetri Mitchell, 28, formerly of Manchester United’s youth academy and European Under-17 champion with England, explained on the podcast ‘From My Left’ how he used ChatGPT...
The pressure on football versus the freedom of the NFL and NBA to play abroad

The pressure on football versus the freedom of the NFL and NBA to play abroad

by Víctor García | Sep 2, 2025 | +More

The main supporters’ groups have urged FIFA to block European league matches from being staged abroad. They warn of a “dangerous precedent” that could open “a Pandora’s box for football.” The warning comes just as LaLiga has requested that the Villarreal – FC...
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