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Who really funds global sport and what do they get in return?

Who really funds global sport and what do they get in return?

by Javier Nieto | Apr 29, 2026 | Opinion

What is really being bought when sport is financed? The answer can no longer be limited to advertising, brand visibility or the commercial return on a sponsorship deal. In today’s global sport, money buys audience, legitimacy, institutional access, reputation, data,...
The €4 Billion Business Model of Formula 1

The €4 Billion Business Model of Formula 1

by Juan José Saldaña | Mar 7, 2026 | Motorized sports

Formula 1 is experiencing one of the most expansive moments in its recent history. As the championship enters a new sporting era marked by deep technical changes, the category is also consolidating a structural transformation that has turned it into one of the most...
The new technological era of Formula 1 is here

The new technological era of Formula 1 is here

by Juan José Saldaña | Mar 5, 2026 | Motorized sports

Starting with the 2026 season, Formula 1 begins one of the most profound technical transformations in its recent history. The championship is entering a new era defined by lighter single-seaters, radically evolved hybrid engines, and a series of innovations that will...
The Formula 1 regulations under scrutiny

The Formula 1 regulations under scrutiny

by Juan José Saldaña | Feb 13, 2026 | Motorized sports

First impressions are never innocent in Formula 1. Even less so when they come from the voices of its main protagonists. Although the first official Grand Prix of 2026 has yet to be contested, the new technical regulations are already at the center of debate following...
‘Christmas Olympics’: when silence protects sport and when it asks to be broken

‘Christmas Olympics’: when silence protects sport and when it asks to be broken

by Víctor García | Dec 30, 2025 | Opinion

Professional sport rarely comes to a complete stop, but Christmas introduces a particular kind of silence. While much of society slows down, gathers with family and protects days off as a scarce asset, the sporting calendar decides, year after year, whether to...
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