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The story behind Naomi Osaka’s Wimbledon look: A tribute to Japanese ceremonial tradition

The story behind Naomi Osaka’s Wimbledon look: A tribute to Japanese ceremonial tradition

by Juan José Saldaña | Jul 3, 2026 | Athletes' Stardom

At Wimbledon, white is more than just a color—it is a centuries-old tradition. Every year, tennis’ most iconic tournament enforces a strict dress code that limits players’ creativity, but Naomi Osaka found in that very restriction the perfect space to tell a story....
Wimbledon increases prize money as the debate over revenue sharing remains unresolved

Wimbledon increases prize money as the debate over revenue sharing remains unresolved

by Juan José Saldaña | Jun 30, 2026 | +More

Wimbledon is once again capturing the attention of the sporting world, not only because of the start of a new edition of tennis’ most iconic tournament, but also due to the announcement of the largest prize money increase in its history. As the world’s top...
Wimbledon Prize Money Rises 20% and Eases Tensions with Top Tennis Players

Wimbledon Prize Money Rises 20% and Eases Tensions with Top Tennis Players

by Juan José Saldaña | Jun 12, 2026 | +More

The relationship between Grand Slam tournament organizers and the world’s leading tennis stars has gone through months of tension due to players’ demands for a fairer distribution of the revenues generated by the sport. In this context, Wimbledon took a...
Wimbledon increases prize money as the debate over revenue sharing remains unresolved

Wimbledon and players negotiate to avoid protests over prize money

by Juan José Saldaña | Jun 3, 2026 | +More

Just weeks before the start of Wimbledon, the season’s third Grand Slam finds itself at the center of negotiations that could redefine the relationship between tennis’ biggest tournaments and their athletes. Organizers of the British event remain optimistic about...
BOSS enters the world Ralph Lauren built in tennis apparel

BOSS enters the world Ralph Lauren built in tennis apparel

by Javier Nieto | Apr 14, 2026 | +More

The arrival of BOSS at the Australian Open from 2027 has reopened a very specific space within tennis: that of major fashion brands using a Grand Slam not only as a visibility platform, but also as a lasting showcase for identity, product and institutional presence....
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