The FIBA Women’s EuroBasket 2025 not only delivered memorable moments on the court, but also planted a lasting impact on its host cities. Held simultaneously for the first time across four countries — Czechia, Germany, Italy, and Greece — the tournament marked a turning point both in sporting terms and in its social, economic, and media footprint.
Bologna, Brno, Hamburg, and Piraeus were transformed for several weeks into meeting points for fans, athletes, and local communities. The event broke attendance and participation records, while its digital reach reached unprecedented levels, confirming that the growth of women’s basketball is no longer a promise, but a tangible reality expressed across multiple dimensions.
An economic boost felt across host cities
The impact study conducted by Nielsen Sports reveals that the overall monetary benefit for the host cities reached €40.9 million, representing a 95% increase compared to the 2023 edition. This figure results from the combined economic, media, and social impact, once environmental impact is deducted, and reflects more ambitious planning and a competitive format that amplified the tournament’s positive effects.
The economic component was the primary driver of this growth, generating €33.3 million. Of that total, €11.1 million came from direct spending, while the remainder was distributed across indirect and induced financial benefits. Fan and visitor spending played a key role: approximately €3.17 million, a 119% increase compared to 2023, highlighting how the event stimulated tourism, hospitality, and local services.
Media reach, social platforms, and global visibility
The city-by-city breakdown shows a distribution aligned with each host’s role. Piraeus, host of the Final Phase, generated €20.9 million, accounting for 52% of the total impact. Hamburg contributed €10.4 million, followed by Bologna with €5.2 million and Brno with €4.5 million, confirming that each city capitalized on the event according to its own scale and context.
The tournament’s Media Value was estimated at €7 million, driven by television broadcasts, digital coverage, and social media activity. Notably, €5.6 million came from Quality-Indexed Television Value, distributed across the four hosts. At the same time, growth across digital platforms was exponential: video views reached 210 million, a 389% increase compared to the previous edition, while posts mentioning the host cities generated more than 8 million impressions, strengthening their international visibility.
