The sports’s No. 1 global gathering starts today in Birmingham, West Midlands: Sneak a “Peaky” to Sport Accord 2024
Sofía González
April 8, 2024

SportAccord World Sport & Business Summit, this year from the 8th to the 11th April, started on Monday and more than 1,500 delegates from over 100 countries are expected to arrive for the highly anticipated return of sport’s most important industry summit. 

Thomas Bach, president of the IOC, has already been seen arriving in Birmingham today in the afternoon and, not only him, but key figures from all across the world embark today on five days of networking with high-level meetings, a bustling exhibition, and a packed conference programme under this year’s theme of ‘The Power of Sport’.

World-class speakers this year will include sports leaders such as Mark Rein, Vice President and Co-Founder, Epic Games; UK Sport Chair Dame Katherine Grainger; Rob Alberino, Vice-President of Content and Production, Kansas City Chiefs; and many more. Check the official agenda on

SportAccord Managing Director Martin Gibbs said, as mentioned on the official website: “We are delighted with the enthusiastic response of the global sports movement in coming back to SportAccord and the atmosphere in the city is fantastic,” 

“Our hosts are not only building on the legacy of the Birmingham 2022 Commonwealth Games, but they are also putting Birmingham and the West Midlands firmly at the centre of the sporting world over the coming days, with an event that will bring together the sport economy’s most influential decision-makers. There is no other event where you find in one place so many International Federations, the International Olympic Committee, rights holders, cities and regions as well as sports business leaders.”

“With numerous events planned in and around the International Convention Centre over the coming days, attendees can take advantage of a compact set-up to maximise networking opportunities, reconnecting with old friends and establishing new connections” says SportAccord website.

SportsIn has taken the first sneak a “Peaky” this morning and we can say this year’s setting has been designed to bring attendees closer together. With the support of numerous volunteers, the convention creates a comfortable and “at-home” atmosphere for all participants and even today, when most attendees are yet to arrive, you could see how the sport’s networking is starting to boast

SportAccord 2024 will offer an exceptional opportunity for rights holders, organizing committees, cities, businesses, and various organizations within the global sports community to come together in a unique networking setting.

We’ll be here to keep you updated for the next five days on all the networking, expanding viewpoints, and joint efforts aimed at enhancing and benefiting the world of sports.

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