The Association of Summer Olympic International Federations -ASOIF- has unveiled a refreshed brand identity, aligned with its new Strategy 2026-2032, as part of the start of a new institutional phase for the organisation. The change includes an updated visual and conceptual framework, new brand guidelines and a refreshed website, within a process designed to support the strategic priorities of the summer Olympic international federations.

Founded in 1983, ASOIF represents the international federations of summer Olympic sports and works to strengthen their collective influence within the Olympic Movement and the wider sports movement. The new strategy was initiated by its president, Ingmar De Vos, in consultation with member federations, and sets out a roadmap through 2032 in a cycle shaped by two major Olympic milestones: Los Angeles 2028 and Brisbane 2032.

An identity linked to the Olympic rings and summer

The new symbol draws on the points of connection within the Olympic rings, with inward-facing shapes representing unity among international federations and their shared objectives. The design also keeps a reference to the sun, inherited from ASOIF’s original identity, as a direct allusion to the summer element in the association’s name.

The colour palette is designed to convey renewal, openness and institutional continuity rather than a break with the previous stage. De Vos described the change as “an evolution rather than a revolution” and said the refreshed brand “looks forward, embraces change and represents a positive future”, in line with a strategy that will be implemented during a relevant period for the Olympic Movement.

Strategy 2026-2032 sets three areas of action

Strategy 2026-2032 establishes three main pillars to guide ASOIF’s activity over the next six years: advocacy, influence and representation; Olympic Games excellence; and collaboration and knowledge sharing. The first seeks to strengthen the collective voice of international federations, protect their autonomy and reinforce their role in decision-making processes within the Olympic ecosystem.

The second pillar focuses on Olympic Games excellence, with the aim of improving federations’ participation in the planning, preparation and operational delivery of competitions. The third seeks to expand spaces for cooperation among members, share technical expertise and create common tools to respond to cross-cutting issues. The strategy also sets out ASOIF’s commitment to maintaining a constructive and aligned relationship with the International Olympic Committee -IOC-.

A roadmap to strengthen Olympic federations

The implementation of the new plan has already begun to take shape through a roadmap that includes more than 70 priority actions, assigned responsibilities and monitoring metrics. In parallel, ASOIF has transformed its previous Olympic Games consultative group into the new ASOIF Olympic Games Committee, with an expanded mandate to coordinate federations’ positions in the planning and organisation of the Games.

The launch of the refreshed brand identity is therefore part of a broader process of institutional updating. ASOIF has also published its new brand guidelines and refreshed its website, while preparing the detailed communication of the implementation roadmap to its member federations during a stage that links preparations for Los Angeles 2028 with the horizon of Brisbane 2032.