3×3 basketball continues to leave a happy note for FIBA even after the Olympic Games. At Paris 2024, this urban sport caused great excitement and ended up meeting expectations, with full galleries, exciting matches and the contribution to the growing global interest in learning about this discipline.
In its second Olympic participation after Tokyo 2020, 3×3 basketball met again with the fans, who filled the stands in the urban sports stadium built on the Place de la Concorde in the 8th arrondissement of Paris, with 4,000 people attending each one. of competition days. “The presence of fans in Paris has underlined the incredible potential of 3×3 basketball,” said Andreas Zagklis, Secretary General of FIBA.
“Looking ahead, we aim to build on this success, further expanding our reach and attracting new audiences around the world. The excitement and energy in the venue is a testament to the unique appeal of 3×3, and we look forward to continued growth and innovation as we move towards Los Angeles 2028,” continued Zagklis, in the same vein as this discipline has been growing in recent times. Before Paris 2024, an interest of more than 700 thousand people around the world was already estimated.
NUMBERS THAT EXCITE
Not only was there enthusiasm within the stands, but digitally the presence of 3×3 basketball also grew around the world. According to numbers provided by FIBA, since 2021 it has grown from 2.6 million followers to the more than 8 million counted after the Games. “This rapid expansion underlines the universal appeal of the sport and its potential to attract new audiences around the world,” said the world’s basketball governing body.
During Paris 2024, 132 million views and more than 195 million impressions were recorded in terms of digital presence on the official FIBA 3×3 channels, registering a growth of 613% compared to Tokyo 2020. In addition, the player experience increased by favorably by 20%, also increasing its own followers thanks to FIBA’s media growth strategy. “Paris has provided an unforgettable 3×3 experience. The players, teams, volunteers and staff have created something truly special,” highlighted Alex Sánchez, General Director of FIBA 3×3.
But not only in the stands and on social networks is the increase in interest with 3×3 basketball evident. According to the figures provided, even the television network TVE registered an average of 1,898,000 viewers enjoying the women’s final between Germany and Spain live. “The 3×3 final captured a strong market share of 35.0%, peaking at 43.2% among the 14-49 age group, leading the ratings on Monday,” the FIBA report concluded.
