A discipline on the rise. That could be the summary to talk about 3×3 basketball and the boost that FIBA is giving it prior to the Paris 2024 Olympic Games. The reduced adaptation of the traditional sport of the orange ball that is gaining followers worldwide and that will bring dynamism to the next event olympic
The growth of 3×3 has been constant over time. According to figures provided by FIBA, there has been a 17% growth in interest in 2024 alone. There are more than 7 million followers on the official channels and even subscriptions on YouTube have increased, going from 490 thousand to 740 thousand in the last time.
Separate paragraph for Instagram, whose growth in relation to 3×3 basketball accounts, hand in hand with the creation of its own account for the 3×3 World Tour that adds hundreds of followers every day. On TikTok, the audiovisual phenomenon of young people in terms of social networks, FIBA already has 2.4 million followers, a growth of 29% this year alone.
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“PARIS 2024 WILL BE HISTORIC FOR 3X3 BASKETBALL”
With this brutal media growth, 3×3 basketball can rightly be considered one of the sports that will attract great attention in Paris 2024. So much so, that the 4,700 daily tickets on sale to see this event in the Place de la Concorde are already sold , where the urban sports park will be installed along with BMX cycling, skateboarding and breaking.
“Paris 2024 will be a historic moment for 3×3 basketball,” commented Alex Sánchez, general director of FIBA 3×3. “When the players take the field in front of a sold-out crowd on July 30, I have no doubt that millions of Olympic fans around the world will fall in love with our sport. With the best teams in the world competing during seven days of action-packed competition, we are prepared for an incredible 3×3 Olympic spectacle like we have never seen before,” said the manager.
It will be the second time that 3×3 basketball is present in the Olympic Games after its premiere in Tokyo 2020. It will be played between July 30 and August 5, with eight teams for both the men’s and women’s teams. The format will be all against all. The first two positions will advance directly to the semifinals, while the third to sixth will compete in the Play-In to join these semi-finals and then the definition for the medals.
What teams make up each 3×3 basketball box? China, the United States, France, Germany, Canada, Spain, Azerbaijan and Australia make up the women’s team. Meanwhile, Serbia, the United States, Lithuania, China, the Netherlands, France, Latvia and Poland will compete in the men’s competition.
