Inter Miami CF has renewed its deal with Adidas through a new five-year contract running until 2031, in an alliance that strengthens the German brand’s presence in the club’s project at a time of full expansion. The agreement includes visibility at the new Miami Freedom Park, integration into preseason tours, social media presence and signage across the sports fields in the district linked to the future venue, within a commercial relationship that began with the franchise’s foundation and is now moving into a different scale.

The renewal comes at a time when the MLS club has already become the league’s most valuable franchise, and when the impact of Lionel Messi’s arrival in July 2023 is still being felt very clearly in valuation, revenue, sponsorship, retail and international reach. Forbes valued the club at US$1.03 billion in 2024 after a 72% year-on-year increase; in 2025 it raised that figure to US$1.2 billion; and in 2026 it placed the club at US$1.35 billion, at the top of American soccer. Sportico, meanwhile, valued it at US$1.45 billion in its own ranking.

Lionel Messi’s arrival drove up valuation and revenue

Forbes put the club’s revenue at US$180 million in the valuation it published in 2025, while different internal forecasts and market analyses had already pointed to the possibility of reaching US$200 million in 2024. That figure would have placed Inter Miami among the highest-earning soccer clubs in the world, a scale that would have been unusual for a franchise founded in 2018 and launched in MLS in 2020. The club’s new value also rests on another particularly relevant figure: according to Forbes, its debt represents 0% of the club’s value.

The commercial side is where the change is most visible. According to SponsorUnited analysis cited by Forbes, Inter Miami generated around US$200 million in sponsorship revenue in 2024, compared with approximately US$55 million in 2022, before Messi’s arrival. At the same time, MLS clubs increased their sponsorship revenue by 13% in 2024 versus the previous year and by 44% compared with two seasons earlier, but Miami’s case stood out as the most extreme in the entire competition.

Naming rights, jersey deals and partners: how the club monetised its new dimension

That growth was gradually translated into deals of different size and depth. In February 2024, Inter Miami and JPMorgan Chase signed a naming rights partnership for the Fort Lauderdale stadium with a capacity of 21,500, which became Chase Stadium. The deal included interior and exterior signage, premium hospitality presence and brand visibility across LED assets and other key stadium placements. Two years earlier, in September 2022, the franchise had already signed a multi-year agreement with Florida Blue to name its US$60 million, 50,000-square-foot training centre, while also making the insurer the club’s official community partner and linking it to the club’s Special Olympics Unified Team.

The same logic carried over to the jersey and the wider ecosystem of main partners. Royal Caribbean became the club’s main partner and official vacation partner in August 2023, and in January 2024 took another step by moving onto the front of the shirt as the official jersey sponsor, replacing XBTO, whose previous agreement had been valued at between US$4 million and US$5 million per year. Lowe’s, for its part, signed on as an official partner in April 2024 and in January 2026 expanded its alliance to become the official sleeve sponsor, a main partner and a founding partner of Miami Freedom Park, with visibility not only on the first team but also across MLS Next Pro and the academy. Sports Business Journal went as far as to report that the sleeve deal with Lowe’s was the richest, both in annual and total value, and the longest in MLS history, although no figures were disclosed.

From merchandising to Miami Freedom Park: the club’s new drivers of value

Messi’s impact has also been visible in product and consumer sales. By the middle of the 2025 season, the Argentine’s jersey was once again at the top of the ranking of Adidas best-selling MLS jerseys on MLSstore.com, ahead of Luis Suárez, also an Inter Miami player. Sergio Busquets also appeared among the top 25 best-selling players, as did Benjamin Cremaschi. In February 2025, the club also unveiled the ‘Euforia’ kit for the 2025 and 2026 seasons, with Royal Caribbean featured as the main partner and official jersey sponsor, in a campaign tied both to the club’s international projection in competitions such as the FIFA Club World Cup, the Concacaf Champions Cup, the Leagues Cup and MLS, and to its move into its new stadium.

That new venue is precisely the next major growth lever. Miami Freedom Park will include a 25,000-seat stadium as part of a broader development featuring a 58-acre public park, multipurpose sports fields, covered parking, a hotel, retail space and offices. Adidas will have a strong presence in that new environment; Lowe’s is already listed as a founding partner; and Forbes believes the move should continue to push revenue from ticketing and partnerships. With a valuation of US$1.35 billion in 2026, US$180 million in revenue in the latest Forbes reference, a market expectation of US$200 million in annual revenue and a partner portfolio that includes Adidas, JPMorgan Chase, Royal Caribbean, Lowe’s and Florida Blue, Inter Miami has gone from being an emerging franchise to becoming one of the most powerful assets in the business of soccer in North America.