For years, Japanese beach volleyball had talent and commitment but lacked a unified structure to consistently compete at the international level. Teams and coaches worked independently, in different locations and without a shared direction. This fragmentation limited the ability to plan long-term and made it difficult to build a true national team. The situation began to change in 2023, when the Japan Volleyball Association (JVA) received support from the FIVB Empowerment Program, marking the start of a new era.
With funding allocated to training, the JVA brought in experienced coach Steve Anderson as head coach and project manager. Aware that beach volleyball requires different approaches from indoor volleyball, Anderson aimed to create a model adapted to Japan’s cultural identity. Instead of imposing a foreign method, he collaborated with local coaches and athletes to develop the JVA Playing Style, a common framework that has improved cohesion, planning, and clarity in the selection process.
Culture, communication and character: the foundation of Japan’s new path
The new model is based on three pillars: culture, communication, and character. Anderson has successfully integrated into the Japanese environment, promoting a collaborative, patient, and adaptable approach. Centralizing training in Kawasaki has enabled more consistent preparation, with an expanded technical team and a clear structure. Athletes now work with shared goals, supported by analysts, assistants, and staff that reinforce a professional and aligned environment. This transformation has also impacted national coaches, such as Yoshi Atsumi, who value the joint planning and the positive effect of the JVA model in their daily work.
The results are already showing: Asami Shiba and Reika Murakami have stood out in the Asian Tour and in World Championship qualification, while other duos are reaching podiums and performing well in international tournaments. The momentum has also reached the men’s program, which seeks to strengthen its presence after years of limited progress. Beyond the courts, Anderson’s vision points to holistic growth. With clear objectives toward LA 2028, the JVA is betting on a lasting system that inspires future generations, positioning beach volleyball not only as a competitive discipline but as a platform for human and social development in Japan.
