NBC Sports has renewed its broadcasting rights agreement with USATrack & Field (USATF) through 2028, ensuring that the most prominent American track and field events will continue to be aired on NBC and Peacock. This extension will allow events such as the USATF Indoor and Outdoor Championships, the Prefontaine Classic, and the Millrose Games to remain part of NBC’s programming. Additionally, Peacock will offer exclusive digital content related to USATF, complementing the linear coverage. This agreement is part of NBC Sports’ strategy to maintain its leadership in track and field broadcasting, including the Los Angeles 2028 Olympic Games.
The renewal of the agreement highlights the importance of the collaboration between NBC and USATF in promoting track and field on a global stage. USATF has emphasized that NBC’s coverage has been essential in elevating the sport’s profile, showcasing the talent and dedication of American athletes. Team USA’s successful performance at the Paris 2024 Olympic Games, where they won 34 medals, including 14 gold, has demonstrated the strength of American track and field and generated excitement for the Los Angeles 2028 Olympics.
CONTINUING A SUCCESSFUL PARTNERSHIP
The extension of the agreement between NBC Sports and USATF through 2028 marks a significant milestone in promoting track and field in the United States. This collaboration has been crucial in elevating the sport to a global level, offering world-class coverage that highlights the passion and talent of American athletes. In addition to USATF events, NBC Sports will also cover the Los Angeles 2028 Olympic Games, reinforcing its position as the leader in Olympic event broadcasting in the United States.
The inclusion of exclusive digital content on Peacock is a strategic move to expand the audience and provide more personalized experiences for track and field fans. With this renewal, NBC Sports reaffirms its commitment to track and field and its role in promoting the Olympic Games, ensuring that the sport’s most important events remain accessible to a wide audience across the United States.
