In today’s digital world, having a strong online presence is essential. The .SPORT top-level domain is a significant game changer for sports federations, organizations and other industry players. More than 1,000 organizations, including major international federations, have adopted this unique domain, benefiting from improved brand positioning, search engine optimization (SEO) and enhanced security – advantages that traditional domains such as .com and .org cannot match.

A CLEAR AND DISTINCTIVE SPORTS IDENTITY

For sports organizations, a clear identity is key. Generic domains can generate confusion and limit marketing potential. The .SPORT domain ensures that an organization’s online presence clearly reflects its role in sport, while preserving its history.

Major international sporting bodies have seen .SPORT as a natural extension of their mission. World Lacrosse adopted .SPORT as part of its rebranding, joining more than 100 international federations. World Archery and the Fédération Internationale de Gymnastique, among many others, have also moved their digital presence, including their websites and emails, to .SPORT, reinforcing their global identity.

INCREASED VISIBILITY AND SEO BENEFITS

The .SPORT domain improves search engine optimization (SEO) by indicating a direct connection to the sports industry. Search engines prioritize authoritative content, improving visibility for fans, athletes and stakeholders.

In addition, this domain facilitates the creation of structured digital ecosystems. International federations with multiple disciplines can create specific subdomains for different events and languages, maintaining a unified and trusted domain.

SECURITY, INTEGRITY AND FAIR PLAY

Managed by SportAccord, the .SPORT domain is exclusive to legitimate sports entities. Unlike traditional domains, which can be open to speculation and resale, .SPORT has a rigorous verification process that guarantees access only to accredited organizations.