The SportAccord Convention is preparing for the future with a series of strategic changes aimed at strengthening its position as a leading platform in international sport. Following consultations with its partners and with the support of the communications agency Burson, SportAccord is refining its identity to establish itself as the premier global meeting point for sport.

As part of this evolution, the main event will now be known as the SportAccord Convention, ensuring clearer brand recognition and greater alignment with its core mission. Additionally, SportAccord has adopted the new slogan “Shaping the Future of Sport”, reflecting its commitment to fostering dialogue, innovation, and collaboration across the sports industry.

SPORTACCORD: THE FUTURE OF SPORT

The SportAccord Convention brings together leaders and key figures from more than 120 international federations, the International Olympic Committee, and other sports organizations. This event combines official sports meetings, networking opportunities, and a program of thematic conferences, providing a unique platform for business leaders and host cities to engage with all international federations and their stakeholders in one place.

With editions held in various cities worldwide since its inception in 2003, the SportAccord Convention has proven to be a space where decisions shaping the future of sport are made. The organization also aims to attract investment and generate significant economic benefits for host cities while leaving a lasting legacy in terms of international visibility and expertise in organizing large-scale events.