Sustainability and equality, protagonists on the first day of MEI’s Hosts and Federations Summit
Loreto Corbalán
June 19, 2024

The first day of the Hosts and Federations Summit, organized by Major Events International (MEI) at the Olympic Museum in Lausanne, Switzerland, brought together representatives from host cities, international federations, rights holders and specialist suppliers to discuss critical issues such as the cost of sporting events, ROI and the legacy of host cities.

Interesting speakers were on parade from day one. European Union Ambassador Petros Mavromichalis highlighted the importance of sport in 2024, emphasizing its ability to unify and promote values such as gender equality and sustainability. Mavromichalis also called for action for sporting events to focus on sustainability and gender equality, and to promote green practices in sport.

In the second part of the day, Formula E’s vice president of business intelligence, Matt Roberts, presented research on the future of his competition’s fan base. Formula E focuses on sustainability, as its 16 events take place over 11 events with back-to-back races, compared to Formula 1’s 24 events. Other presenters highlighted the importance of sustainability and gender equality in sport, including FISE Urban Sports and the Rhine-Ruhr 2025 FISU Games. Also of note was a presentation by Olivier Pascal, Chair of World Skate Roller Freestyle Technical Comission (photo).

The event also included presentations on event design and architecture, such as the AIG Women’s Soccer World Cup, and on promoting climate awareness in the world of motorsport. The technology and innovation panel highlighted the importance of sustainability in the digital world of sport, including promoting local economic growth, economic equality and reducing carbon emissions in travel to sporting events.

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