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Tobacco disappeared from sport, alcohol navigates restrictions: what about the rise of betting?

Tobacco disappeared from sport, alcohol navigates restrictions: what about the rise of betting?

by Javier Nieto | Mar 7, 2026 | Opinion

Formula One has taken another step in its commercial strategy by signing a deal with betting operator Betway, which becomes an official partner within its data and betting content ecosystem. The multi-year agreement will allow in-race betting options based on...
The problem facing Middle East sponsors in global sport

The problem facing Middle East sponsors in global sport

by Javier Nieto | Mar 3, 2026 | +More

The recent escalation of armed conflict in the Middle East is having consequences that extend beyond diplomacy and security. Several companies headquartered in the region, acting as main sponsors or strategic partners of major international sporting properties, are...
Middle East conflict disrupts global sport: World Cup 2026, EuroLeague and Formula 1 on alert

Middle East conflict disrupts global sport: World Cup 2026, EuroLeague and Formula 1 on alert

by Javier Nieto | Mar 2, 2026 | +More

The military escalation between United States, Israel and Iran has triggered partial airspace closures across several Gulf countries, the suspension of competitions and heightened security alerts that are reshaping the international sporting calendar. Qatar, the...
Ferrari turns speed into business and sets a record of 820 million

Ferrari turns speed into business and sets a record of 820 million

by Juan José Saldaña | Feb 11, 2026 | +More

Ferrari transformed its presence in Formula 1 into more than just a sporting showcase: it turned it into a cross-cutting business engine that now spans theme parks, commercial licensing, and brand experiences. In 2025, the ‘Il Cavallino Rampante’ structure increased...
How International Federations integrate medicine into competition

How International Federations integrate medicine into competition

by Javier Nieto | Jan 28, 2026 | IFs

World Athletics and Siemens Healthineers have launched a strategic collaboration aimed at strengthening on-site medical care at major athletics events through the use of point-of-care diagnostic technology. The initiative seeks to enhance the safety of athletes and...
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