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EuroLeague moves toward a franchise model with €1.2 billion in investment

EuroLeague moves toward a franchise model with €1.2 billion in investment

by Juan José Saldaña | Jul 8, 2026 | +More

The EuroLeague is taking one of the most significant steps in its modern history. Europe’s premier club basketball competition has launched an ambitious transformation process aimed at reshaping its sporting and commercial structure through the sale of eight new...
EuroLeague Strategic Plan: Expansion, €2.5 Billion Valuation, and the NBA Challenge

EuroLeague Strategic Plan: Expansion, €2.5 Billion Valuation, and the NBA Challenge

by Juan José Saldaña | Jul 6, 2026 | +More

European basketball is going through one of the most decisive moments in its recent history. As the EuroLeague seeks to establish itself as one of the continent’s most valuable sports competitions, the organization has launched an ambitious strategic plan aimed at...
The NBA responds to EuroLeague with a major bet on Europe

The NBA responds to EuroLeague with a major bet on Europe

by Javier Nieto | Jul 1, 2026 | IFs

NBA Europe has entered a much more concrete phase. Final bids for the 12 permanent franchises in the project backed by the NBA and FIBA reached at least $500 million in each target city, with several proposals above $1 billion. The figure places the new league on a...
How some NBA rookies are already making millions before their debut

How some NBA rookies are already making millions before their debut

by Javier Nieto | Jun 25, 2026 | +More

Before they debut, some are already products. The NBA Draft no longer marks only the sporting start of a professional career for top prospects, but also the definitive conversion of many players into commercial assets. The new elite of rookies arrives in the league...
NBA Europe Prepares for 2027 with the Imminent Announcement of Its Founding Teams

NBA Europe Prepares for 2027 with the Imminent Announcement of Its Founding Teams

by Juan José Saldaña | Jun 20, 2026 | +More

The NBA continues to move forward with one of the most ambitious expansion projects in its history. The creation of NBA Europe, a new professional competition backed by the U.S. league and FIBA, remains on schedule for its debut in October 2027 and has now entered a...
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