Real Madrid has reached a historic milestone in the global football world, becoming the first club to surpass €1 billion in revenue in a single season. This extraordinary achievement not only sets an unprecedented economic record but also establishes the “merengue” club as the most financially powerful sports institution on the planet, guided by one of the greatest presidents in football history, Florentino Pérez. The 2023-2024 season marks a turning point in football’s economic history, demonstrating that Real Madrid’s management model goes far beyond on-field results.
The transformation of the Santiago Bernabéu and an aggressive commercial strategy have been fundamental to this historic achievement. The club has not only doubled its matchday revenue to reach €248 million but has also implemented a diversification strategy that allows it to remain at the forefront of global football. The stadium renovation, new sponsorships, and sporting success—winning the Champions League, La Liga, and the Spanish Super Cup—have converged to create this unprecedented economic reality.
KEYS TO REAL MADRID’S ECONOMIC DOMINANCE
Real Madrid’s economic growth is rooted in a meticulously planned strategy that goes beyond traditional football revenues. Commercial income saw a 19% increase, driven by innovative deals such as the new sleeve sponsorship with HP and a global expansion policy that has significantly boosted the club’s international fan base. The ability to generate value beyond the pitch has become the club’s main competitive tool.
Deloitte’s report not only highlights Real Madrid’s achievement but also underscores the gap it has created with its direct competitors. With €1.046 billion, the club surpasses Manchester City, second on the list, by more than €200 million, setting a historic precedent in the global football economy. This figure represents not just an economic triumph but also a clear statement of the management capacity and strategic vision of the leadership headed by Florentino Pérez.